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Reaching different audiences. That’s your answer.

Most businesses nowadays have made it so that the goods and services they
supply reach a greater target audience as the desirability of having a niche
target market is slowly deteriorating.

Business’ such as Tesco’s are a good example for this. Their advertisement
goes from vouchers in newspapers, to TV advertisements of e.g. children’s
cereals. Just these two forms of advertisement together reach the age ranges
from as young as 4 to as old as 70.

Recently, we have started to see businesses with a niche target market go
bust. Some examples of these are businesses such as Mothercare and blockbuster.
 They focus on the elder generation and
maybe their problem was they needed to expand so that the younger generation
was interested in their products. And advertising their products so the younger
generation will see would have to be an alternative approach to what they do
now.

That is why different types NEED to be used within businesses.

Not only does it allow for it to reach a greater age range, but globally
also. Businesses that use various types of advertisement allow them to locally
focus on their target market and also get their name out there globally whether
it be to a different part of the country their based in or overseas. Doing this
will increase their brand awareness and ensure that they don’t end up like
Mothercare or Blockbuster.

Netflix is my personal favourite. Their forms of advertisement for their
shows the produce cater for all age ranges and reach their target markets
through their advertisement. Whether it be a TV add or a poster board up at bus
stops introducing their new show. Everyone can see it.  

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.